Why a second brand
Youthfluence, our first brand, grew into a youth and campus marketing agency working with Flipkart, Unacademy, Google, Motorola, KTM, Bajaj Auto, ITC, Pee Safe, Bombay Shaving Company and more across 10,000+ colleges and 200+ cities. Along the way the briefs changed. Brands stopped asking for “youth” and started asking for Gen Z specifically: the cohort that discovers in reels, trusts creators over celebrities, talks in WhatsApp groups and pays with UPI.
GenZ Marketing is the answer to that brief. It is the same team and the same network, focused only on 18 to 26 year olds, with a point of view on Gen Z marketing that we publish openly on this site. Youthfluence continues to serve the broader youth and campus mandate; you can read about it at youthfluence.in.
Who we are
We are based in New Delhi, with city leads, campus ambassadors and student creators across India. The founding team has run campus activations, ambassador programmes, creator campaigns and app growth for two-wheelers, phones, fintech, edtech, personal care, food and D2C brands since 2023. Most of us are not far from Gen Z ourselves, and the ambassadors and creators we work with are in it.
What we believe
Participation beats impressions. Peers beat celebrities. Campus is a mass medium. Pay creators and ambassadors on time and the quality takes care of itself. Report the number you were briefed on, not the one that looks best. Everything on the services pages follows from those five lines.
