Eight ways to win 18 to 26 year olds
Campus, influencers, creators and UGC, communities, app growth, brand strategy, social and sampling. Pick one or combine them into a single Gen Z programme with one team, one plan and one report.
Gen Z Campus Marketing
Activations, ambassadors, fests and sampling inside 10,000+ colleges.
02Gen Z Influencer Marketing
Nano, micro and mid-tier creators picked by city, college and niche, managed end to end.
03Gen Z Creator and UGC Content
Reels, testimonials and ad creative made by Gen Z creators, licensed for paid and organic.
04Gen Z Community Marketing
WhatsApp, Discord and campus communities built, moderated and grown around your brand.
05Gen Z App User Acquisition
Installs and signups from campus, creators and communities, tracked to retention.
06Gen Z Brand Strategy and Research
Research, positioning, messaging and launch playbooks built on a live student and creator network.
07Gen Z Social Media Marketing
Instagram, Shorts and Snapchat run with creator-led content and a Gen Z community desk.
08Gen Z Sampling and Activations
Product sampling and experiential activations in colleges, hostels, fests and youth hubs.
Pick the service by the action you want.
Every brief maps to one of four outcomes. Start there, not with the channel.
You want product in hand
Start with sampling and activations and campus marketing; add creator UGC so the trial lives online.
You want a measurable action
App user acquisition priced per action, fed by campus ambassadors and creators, with fraud and retention filters.
You want to be seen by the right people
Influencer marketing and social media marketing with nano and micro creators matched to the audience.
You want a relationship, not a campaign
Community marketing on WhatsApp, Discord and campus, with brand strategy and research to get the positioning right first.
What is Gen Z marketing? The full guide.
How Gen Z marketing works in India, how it differs from millennial marketing, the channels, the data and how to brief an agency.
Working with usWhy hire a Gen Z marketing agency?
What to expect, how we run a campaign, pricing bands and the questions to ask before you sign.
IndustriesGen Z marketing by category.
D2C, fintech, edtech, consumer apps, FMCG, fashion and beauty, gaming and OTT.
Services: FAQ
Can I combine services?
Yes, and most campaigns do. A typical programme pairs campus with creators and community, run as one plan with one report. See the agency page for how that works.
Which service should I start with?
Start from the action you want: trial, installs, awareness or belonging. The table above maps each to a service. If unsure, send a brief and we will recommend.
Do you run services outside the metros?
Yes, across 200+ cities. See the city pages.
What is the minimum engagement?
A single-city pilot from about ₹2 lakh or a creator sprint from ₹3 lakh. Bands are on each service page.
Tell us the brief. Get the plan in 48 hours.
Brand, audience, cities, timing and what success looks like. That is all we need to come back with a Gen Z plan and an indicative budget.
Let’s get your brand into the group chat.
Tell us the brand, the audience and the one action you want. You get a Gen Z plan with an indicative budget within 48 hours.